FIFA 23 REVEAL FILM

CHALLENGE: Create an ambitious trailer that serves as the first time FIFA 23 will be revealed to the world, exciting casual and core fans by making them believe that this is the most innovative and complete FIFA to date. 

SOLVE: We brought the heat with an immersive, playful yet still razor sharp product-focused spot that emphasizes the massive impact of our new features as well as shining a light on our partner clubs & ambassadors at their best. Unique camera angles, a playful and self referential tone featuring in-game commentators, and a banging track welcomed old and new fans to “The World’s Game”.

ROLE: Creative Direction, Design

CREDITS:
Lead Strategy: Ben Prout
Senior Director of Creative: Paul Marr
Creative Director: Khoi Phan
Capture Lead: Victor Fischer
Editor: Jesus Delgado
Senior Producer: Andy Gillooley