AMAZON LUNA

CHALLENGE:  Launch a new cloud based gaming service that makes it easy and accessible for gamers to quickly jump in and play across a range of screens and devices.
Think Netflix, but for games. Initially launching with an ‘early access’ model they challenged us to help bring the product to life on social, while the majority of the public still couldn’t access Luna.

SOLVE: Outside of streaming platforms, where are gamers most active? Twitter. So naturally we launched Luna here. Introducing gamers and the world to our brand new platform and building a community of enthusiasts (that we liked to call “Team Luna” along the way. Our tone leaned into the playful nature of the platform, always inclusive and fun while educating both casual and core gamers alike about the benefits to cloud based gaming.

ROLE: Creative Direction, Design, Copywriting

CREDITS:
Strategy: Brennen Schlueter
Creative Director: Nath Mallon
Social Media Manager: Michael Chiem
Senior Writer: Aaron Martin
Motion: Nick Cho
Design: Jonathan Funes