AE TIMES SQUARE BILLBOARD

Challenge: 

Create an innovative, engaging and buzzworthy 10 story digital display in Times Square to engage the masses with the American Eagle brand while they are waiting for the NYE festivities to begin.

Solve: 

Information about New Yearʼs Eve revelers are collected and turned into dynamic infographics that are displayed on our billboard throughout the day. This entertaining use of information turns a group of strangers into real people. Consider it a way to "Know Your NYEighbors"