CALL OF DUTY DUNK TANK

CHALLENGE:  Promote the “Days of Summer” season in Call of Duty in a never-been-done way.

SOLVE: We partnered with Maven, the legendary CoD commentator and player to host a crazy summer-themed stream on the season launch day. Every time Maven died in game, we dunked him in a 350 gallon dunk tank, live on Twitch. If he got kills or won a game, we rewarded him with fun prizes and treats. Along the way, we had a sneaky lifeguard (played by CoD competitive player Brice Faccento) jeer or cheer Maven depending on his performance.

ROLE: Creative Direction, Design

CREDITS:
Production: Brock Batten
Editor: Josh Lundquist
Copywriting: Eric Beard