CALL OF DUTY BLACK OPS 4 LAUNCH ANTHEM

CHALLENGE:  Launch the new Call of Duty: Black Ops 4 game with a culturally focused and action-packed video.

SOLVE: Created an anthem video using Diplo’s “Welcome to the Party” track that featured Lil Yachty (we made him a custom BO4 chain), Rae Sremmurd, Juju Smith-Shuster, Karl Anthony-Towns, and Dr. Disrespect. Splicing in-game footage, gameplay reactions, ATV riding, and an all around party atmosphere drove hype and excitement for the new title.