COLOR ASSAY RAPID DIAGNOSTICS

Challenge: Create a branded system to promote paper diagnostics, an emerging technology that lacked a voice.

Solve: Worked with chemist and professor of chemistry at Harvard University George M. Whitesides to brand his microfluidic device as well as his mission to make diagnostic tests for all. Used a range of mediums and even build a demonstrative LED display to educate how the device operates.

While a range of diagnostic tests exist for use in well-equipped laboratories, few are relevant to populations living in resource poor settings. Consequently, people in the developing world die unnecessarily each year from diseases from lack of access to suitable diagnostic tools. Patterned with a network of channels that wick biological samples, this stamp-sized technology is made with nothing more than paper and tape.