CARTIER SEEDING KIT

CHALLENGE: Deliver a unique experience and tell the story of the legacy of the Tank and Santos De Cartier timepieces.

SOLVE: We created a press kit to deliver this message to key members of the media with an incredibly unique experience: they saw the timepieces through a beautiful Cartier viewfinder that showcased the history and evolution of the Tank and Santos De Cartier, while teasing the new collection.. While the products are new, their significance is underscored by the decades of excellence that precede them.