F4%K YEAH
CHALLENGE: Running events can fall flat. For the L.A. running community, we needed to create something that inspired runners beyond just their time.
SOLVE: We concepted and built an interactive speed event for the launch of the Vaporfly 4%, a shoe that expands human possibility. We built a share-able race course that included a high-resolution and timestamped portrait texted to the athlete immediately after crossing the finish line. We enabled athletes to capture the feeling of innovation and excitement of their own speed.
ROLE: Creative Direction, Design, Copywriting
CREDITS:
Editor: Josh Lundquist
Copywriting: Eric Beard