TED LASSO ANNOUNCE FILM

CHALLENGE: Get fans excited about Ted Lasso and AFC Richmond coming to FIFA 23.

SOLVE: To welcome Ted into FIFA, we wanted to reflect on the impact Coach Lasso has had on the world of football already, in the words of leading voices & footballers in the game
Bringing together the likes of Ian Wright, Wayne Rooney, Jack Grealish, and even the show’s characters Trent Crimm & Roy Kent, this announcement video focuses on the respect Ted has earned from even his biggest critics. A series of testimonials, ‘Tedstimonials’ even. Believe it.

ROLE: Creative Direction, Design

CREDITS: 
Lead Strategy: Ben Prout
Brand Marketing: Kevin Strunk
Senior Director of Creative: Paul Marr
Creative Director: Eric Beard
Capture Lead: Victor Fischer
Senior Writer: Andrew Mitchell
Senior Producer: Andy Gillooley