FUTURE STARS

CHALLENGE:  Bring to life the Future Stars campaign in FIFA Ultimate Team that highlights the brightest breakthrough talents who have shown high potential but have not yet become established global stars.

SOLVE: Under the creative banner of “Meet the Future,” we partnered with agency ilovedust to craft bespoke futuristic creative for owned, partner, and ambassador channels that elevated the Future Stars campaign for our core players and introduced our athlete talent to new audiences. The designs themselves reflected the particular attributes that the athletes were known for, for example Tyler Adams having loads of stamina and a strong “engine,” or Jude Bellingham being a tactician on the pitch.

ROLE: Creative Direction, Design

CREDITS:
Lead Strategy: Ben Prout
Senior Director of Creative: Paul Marr
Brand Marketing: Aidan Boswell
Creative Director: Khoi Phan
ACD: Eric Beard
Capture Lead: Victor Fischer
Editor: Jesus Delgado
Motion Design: ilovedust
Senior Producer: Andy Gillooley
Producer: Jack Wright
Music: Josh Lundquist