#GIVE OR #RECEIVE HOLIDAY EXPERIMENT
Challenge: Make a holiday card for space150.
Solve: Instead of creating the typical one-off agency holiday card, I felt it would be fun to put the spirit of giving to the test by posing a question, "Is it better to give or receive?" Through several channels–including a bus shelter, flyers, and social media–we asked people to tweet @space150 #give or #receive to determine where $1,500 of space150's money went. The results were then tabulated and a unique card was sent to each of the #receive-rs.