#GIVE OR #RECEIVE HOLIDAY EXPERIMENT

Challenge: Make a holiday card for space150.

Solve:  Instead of creating the typical one-off agency holiday card, I felt it would be fun to put the spirit of giving to the test by posing a question, "Is it better to give or receive?"  Through several channels–including a bus shelter, flyers, and social media–we asked people to tweet @space150 #give or #receive to determine where $1,500 of space150's money went. The results were then tabulated and a unique card was sent to each of the #receive-rs. 

The experiment was featured on Digiday Agency Best Holiday Cards of 2013, Minneapolis/St. Paul Business Journal, BringMN,  and The MPLS Egotist