CHALLENGE:  Tease and launch a series of previously only player exclusive shoes for the LeBron James 15.

SOLVE: Drawing inspiration from the 8 historic shoes that inspired the 15, created an animation that hinted at that heritage, while not completely giving away the design of each silhouette to drive speculation. Once revealed, a series of 8 textures that tied the design of the 15 to each of its historical inspirations tied the narrative together.