LOOPS BY MATADOR

CHALLENGE: Bring Matador Beef Jerky's Live Bold philosophy to life for fans at music events like Soundset and the iHeartRadio Music Festival.

SOLVE: Designed and built a customizable DJ experience called LOOPS. Fans remixed 45 custom looping audio/visual tracks for the crowd. Each song was built by an intuitive touchscreen interface, and tweaked by mysterious switches, knobs, and buttons around the LOOPS instrument.

Watch the video here