LOOPS BY MATADOR
CHALLENGE: Bring Matador Beef Jerky's Live Bold philosophy to life for fans at music events like Soundset and the iHeartRadio Music Festival.
SOLVE: Designed and built a customizable DJ experience called LOOPS. Fans remixed 45 custom looping audio/visual tracks for the crowd. Each song was built by an intuitive touchscreen interface, and tweaked by mysterious switches, knobs, and buttons around the LOOPS instrument.
Watch the video here