LOOPS BY MATADOR

 

Challenge: Bring Matador Beef Jerky's Live Bold philosophy to life for fans at music events like Soundset and the iHeartRadio Music Festival.

Solve: Designed and built a customizable DJ experience called LOOPS. Fans remixed 45 custom looping audio/visual tracks for the crowd. Each song was built by an intuitive touchscreen interface, and tweaked by mysterious switches, knobs, and buttons around the LOOPS instrument.

Watch the video here

 

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