TOMOGUNCHI BY ROTHWYNN

CHALLENGE:  Advertise a new item in Call of Duty like never before.

SOLVE: We loved the idea of a Tomagatchi-like watch that the better you did in a Call of Duty match, the happier the digital avatar became.
So we developed this idea to treat the in-game item as if it was a real watch, and drew inspiration from classic 90’s commercials.
Everything from the 3D modelling, custom soundtrack and VO, and logo animations needed to feel true to that style, and the absurdity of the object itself.

CREDITS:
Editor: Josh Lundquist
Copywriting: Eric Beard