TEAM OF THE YEAR

CHALLENGE: Unlike other football awards judged by expert coaches, journalists and professionals – FIFA 22 Team Of The Year is decided by the fans.
Every vote counts to determine who makes the definitive list of the world’s best players.

SOLVE: Partnering with in-game commentator Alex Scott, we drove a campaign message of “Back the Best,” and ignited the passion that fans have for their favorite athletes and clubs. A prestigious and premium graphics package was produced with partner ilovedust to make this campaign feel like the biggest award show in the footballing world.
Once the votes were cast, David Beckham himself announced the final XI, giving the added gravitas that the moment called for.

ROLE: Creative Direction, Design

CREDITS:
Lead Strategy: Ben Prout
Senior Director of Creative: Paul Marr
Brand Marketing: Michael Bernardi
Creative Director: Khoi Phan
ACD: Eric Beard
Capture Lead: Victor Fischer
Editor: Jesus Delgado
Motion Design: Georgie Yana
Senior Producer: Andy Gillooley
Producer: Jack Wright
Music: Josh Lundquist