We launched the KDX “Still KD” shoe during Game 1 of the 2017 NBA Finals by tying its availability directly to KD being on the court. If he was playing, the shoe was live in SNKRS. If he wasn’t, it wasn’t.

To push the launch further, we worked with artist Shawn Barber to create hand-painted boxes for a select few pairs. The shoes sold out within two minutes, and KD liked the boxes enough to keep two for himself.