We help shape Secret Lair across brand identity, campaigns, social, trailers, and major entertainment collaborations.

Each drop brings a different artist, fandom, or universe into Magic, so every release needs its own idea and visual world while still feeling unmistakably Secret Lair.

The work has included Marvel, Final Fantasy, Iron Maiden, PlayStation, Avatar: The Last Airbender, and more, helping grow Secret Lair into one of Magic’s biggest ongoing platforms.