TED LASSO ANNOUNCE FILM
CREATIVE DIRECTION / DESIGN

To announce Ted Lasso and AFC Richmond coming to FIFA 23, we looked at the impact Coach Lasso had already made on the world of football. The film brings together voices from across the game, including Ian Wright, Wayne Rooney, Jack Grealish, Trent Crimm, and Roy Kent, to reflect on the respect Ted earned from players, pundits, and even his biggest critics. A series of testimonials. Or, Tedstimonials. Believe it.

CREDITS

Lead Strategy Ben Prout

Brand Marketing Kevin Strunk

Senior Director of Creative Paul Marr

Creative Director Eric Beard

Capture Lead Victor Fischer

Senior Writer Andrew Mitchell

Senior Producer Andy Gillooley