TED LASSO ANNOUNCE FILM
CREATIVE DIRECTION / DESIGN
To announce Ted Lasso and AFC Richmond coming to FIFA 23, we looked at the impact Coach Lasso had already made on the world of football. The film brings together voices from across the game, including Ian Wright, Wayne Rooney, Jack Grealish, Trent Crimm, and Roy Kent, to reflect on the respect Ted earned from players, pundits, and even his biggest critics. A series of testimonials. Or, Tedstimonials. Believe it.
CREDITS
Lead Strategy Ben Prout
Brand Marketing Kevin Strunk
Senior Director of Creative Paul Marr
Creative Director Eric Beard
Capture Lead Victor Fischer
Senior Writer Andrew Mitchell
Senior Producer Andy Gillooley